Tip 5: GREAT IDEAS MAY FAIL
ALBERT EINSTEIN WAS TURNED AWAY FROM BERN UNIVERSITY IN 1907. BEING TOO MODEST OR TOO ABSTRACT MAY BLIND OTHERS TO GENIUS. HOW TO WORK AROUND THAT?
INSTEAD RATHER USE THIS TACTIC
A CLIFFHANGER FIRST
BEFORE ELABORATING, FIRST TELL PEOPLE THAT THE MATTER IS COMPLICATED OR NEW AND THAT YOU WILL BREAK IT DOWN. THEN THEY KNOW YOU ARE AN EXPERT AND WILL BE ABLE (PRIMED) TO LISTEN LONGER.
LESSONS FROM STEELY DAN ON PERSUASION
THE WORLD IS ROUND AKA ‘ONLY A FOOL…’
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