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Time to Shine podcast - True Persuasion
 In International, podcast

What charisma is

Charisma is the power to persuade others. In order to be persuaded, three things need to happen in the brain:

  • The prefrontal cortex has to recognize the message or person as normal or expected.
  • The Hipocampus has to recognize the message or person as familiar or pleasant.
  • The Amigdala should not be alarmed.

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