The Two-day

Masterclass Persuasion

19 & 20 March 2020 (FULL!) Next Masterclass: 2 & 3 July 2020

by Pacelle van Goethem

Certain situations, jobs or visions require maximum charisma. Learn how to use all of your charisma in two days. Charisma is not reserved for Gandhi and the Obama’s: Find out the logic and the method for true persuasion.


with Henk Witteman, Guest Director

About the Masterclass

In this Masterclass we will focus on you and on what makes you and your vision as persuasive as possible. First we will speed through the theory of the psychology of persuasion, look into how it works and get into the determining keys to influence. Then we will discuss the three Styles of persuasion©and how they work. Together with the group and in a special exercise you will discover your personal style of persuasion and how to be a persuasive leader.

Subjects and method

During these two days you will get the most important ideas and latest insights from influential psychology, neuropsychology, social psychology,  theater and drama technique, voice technique,  argumentation science, tactics of world leaders  and persuasive people.

In the morning of the second day director Kelly Agathos will give a Masterclass Nonverbal Persuasion and you will have  a conversation with Pacelle for her personal analysis and personal tips to get more influence and persuasive power.

During both days you will have ample opportunity to discuss or practice personal cases.

What you will learn

  • Making an impact, influence with your body language and your voice
  • Persuasive leadership
  • Psychological influence and exiting others with your idea, vision or plan
  • Irresistible argumentation: Choosing persuasive arguments and compelling stories
  • Exuding influence in conversations, interviews and negotiations
  • Being an inspiring,influential and  successful networker, negotiator and presenter

About the Method

Pacelle’s research into the psychology of persuasion and the logic of charisma resulted  in  the True Persuasion Method© for persuasion. We use this method  to  find out exactly how to enhance your style and switch from one style to another, depending on the situation.

The group

We work in a small group of 4 (minimum) to 8 (maximum) people. This will allow you to practice things in a group and to test and check your ideas, while at the same time you will have room for personal questions and individual attention. We will do lots of short exercises in groups of two or three to quickly test something. Participants all are highly educated professionals, managers and leaders.

  • ‘I’ve come to know Pacelle as a warm, charismatic, inspiring speaker who understands both the art and science of persuasion. She brilliantly captures the lessons about how to persuade and inspire’

    Jon Favreau Former Director of Speechwriting for President Barack Obama
  • ‘Pacelle helps you to discover your inner king and your natural persuasive talents’

    Ben Tiggelaar Leadership expert
  • ‘Outstanding speaker’

    Hans Groen Founder Theatercolleges
  • ‘Astounding speaker’

    Richard Kemper Theatre producer and comedian
  • The diamond of the day’

    Otto Seijler Nutreco
  • ‘Even better than the book'

    Dennis Michels Manager KPN Wholesale
  • 'Top. Like being taken through a transition'

    Joline Vriens Business Consultant VisitBrabant Conventions
  • ‘The most sought-after coach’

    Robert Cialdini Influence expert
  • Secret revealed

    We’ve all been seating on the secret True Persuation all our lives, mostly not knowing were to look for it. Pacelle helps us standing up and make us “look down”. We all got the mighty persuation power in us and she shows us crisp en clear how to the unlease it and than use it to our benifit. Thanks for this books Pacelle, you have done a great job (again) and i’m sure it will help many people, as it did me!! Best regards, Toon

    Toon van Tol, Strategist at Comstratos
  • This book is a goldmine

    I have known Pacelle for years. I've heard her present, and she is superb. She understands the persuasion process deeply. And this book is a goldmine of ideas, hints, tips, that you can use to become more persuasive. I highly recommend it.

    Robert Cialdini Professor of Psychology and Marketing, Arizone State University, Author of Influence

There have already been over 180 groups before yours that enhanced their persuasive powers.

Are you wondering if this Masterclass would help you? Or would you like to have more information? We are happy to tell you more. Call or e-mail Merel: +31(0)23 540 2421 /

Admission is € 1.955,00 per person, ex VAT, including a personal intake by telephone, a personal talk and analysis with Pacelle, materials and her book, the international edition True Persuasion, the Logic of Charisma, location costs, food and beverages during both training days, overnight stay at the luxury Sparrenhorst Hotel and an amazing three-course dinner with the group at the OINC-restaurant.

If you don’t stay and sleep at the hotel, the price of the training is € 1.865,00

Should you come with a colleague, the price of the training for the second participant is € 1.368,50

‘Very cool’

Reindert Augustijn, Program Manager Traffic and Transport at Provincie Gelderland

‘Super. Amazing. Gives so many insights and tools.’

André Gunst, System Architect & Competence Leader at Astron


Iris de Graaf, Strategist at Zoekhelden

The program



Speeding through braintheory. Indepth insight in how persuasion works. Discover the Model of Influence© ,the Model of Persuasion© & The Styles of  Persuasion©. The secrets and levers.


Charisma in one afternoon. How to do it. The Method of Persuasion©. All of the best insights and strategies to get even more persuasive. How to be an:


Lessons from Ed Sheeran, Barack Obama and Marilyn Monroe. The best voice techniques to be a compelling speaker. Lots of people think you simply have to deal with the voice you have been given. Fact is you can simply add changes: think of it as using a switch. Learn how to unconsciously demand respect or how to sound seductive with staggeringly simple techniques.



Kelly rules. This morning director Kelly Agathos is our guest. She’ll have us experience the  power and possibilities of using body language and space. Being able to assess a situation and to stay relaxed, no matter what. Exercises depend on wishes and goals of the group. We will do improv or stand-up.

On top of the non-verbal masterclass everyone has a talk with Pacelle to link your personal goals to the best insights and tips of the Masterclass for you. She will give you a personal analysis of your strong points and suggestions after having seen you for a day.


Lessons from Tesla, Coca-Cola and The Economist. In this last part we will look into the best strategies to get people excited about your idea, vision or plan, and how to make it sound charismatic.  Irresistible argumentation: How to pick and organise the best arguments? How to make them sound convincing? The 3 Structures for persuasion.

We will also address  psychological influence and how to persuade ‘between the lines’. Finally, you will connect everything and do an exercise to show yourself most  persuasive.

At the end of the second day you will choose the key takeaways to use all of your persuasive powers and charisma after the Masterclass in different situations.

Lots of participants ask for some form of aftercare, such as a (Skype) meeting afterwards for check-up or optimal use of what they want to implement.


19 and 20 March 2020 (full)

2 and 3 July 2020

10 and 11 September 2020

Would you like to have more information?

Please mail us on:

Of call us on: +31 23 5402 421

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