Pacelle van Goethem

Writer, Speaker and Founder of True Persuasion


Pacelle van Goethem the authority on persuasion in The Netherlands. She is international keynote speaker. Pacelle advices and coaches influential companies and people from the highest levels of government and the corporate world. Charisma is not reserved for Gandhi and the Obama’s. She has developed a method that can instantly improve your charisma and personal powers of persuasion and fine-tune your ability to persuade others.

After graduating as a Speech, Language and Voice Pathologist, she went on to further specialize in Psychology and Mass communication and contributed to research carried out by the Radboud University in Nijmegen and the University Medical Centre in Groningen, in the course of which she made the spectacular discovery of the link between composure and persuasion.

Her book IJs verkopen aan Eskimo’s on the psychology of charisma is considered to be the standard on persuasion in the Netherlands. It has attained everseller status with over 26 editions sold since it was first published in 2008. The audio book De Psychologie van Overtuigen is the best sold management book of Business Contact on Storytel and she just released True Persuasion, The Logic of Charisma.

Pacelle is a huge fan of Steely Dan. She plays and sings in her own band, The Sticks.

Merel de Graaf

Business Coordinator & Creative designer


Merel is our Business Coordinator and Creative designer since 2016. Next to Pacelle’s Personal Assistant, she is the Key contact to all our relations, clients and partners. She facilitates the growth of True Persuasion on an operational and strategic level. She was closely involved in the development of our corporate identity, our new website and the creation of the book True Persuasion – The Logic of Charisma. Together with Wendelina, she coordinates and manages the website and social media.

She graduated at the International School for Hotel Management in The Hague. Despite expectations of choosing a career in hospitality, she started working in IT instead, only to discover that the world of information, technology and communication really appealed to her. She worked as Business Change Manager, Sales Manager and Business Manager at Yellowstone Software Services. She also worked in recruitment at SLTN Interaccess as External Resource Manager. During her time at Funda she was Project Manager and Channel Manager.

Wendelina Fieret

Marketeer & Research assistant


Wendelina Fieret is Marketeer at True Persuasion since 2014. She supports Pacelle with her research and writing. She also coördinated the creation and publishing of the book True Persuasion – The Logic of Charisma. She helped founding our publishing agency True Persuasion Publishing  and is closely involved in the positioning of True Persuasion in the Netherlands and internationally, in the development of campaigns and maintaining contact with relations and press.

After graduating International Business & Management Studies (2012) she started as a Research assistant to Dutch author Ben Tiggelaar. As this turned out to be such a good fit, she started assisting other Management book authors. She gladly works with Pacelle since 2014.

Melle Kleisma

IT Specialist


Melle Kleisma has been working with us since the beginning. He installs and maintains all IT systems in our back-office. Next to being an IT specialist, he is a Business Psychologist. Melle is highly involved in our business, both in what we do and in its impact on our clients. He is continuously investigating ways to improve our systems to benefit our clients, partners and relations.

Melle has over thirty years of experience as a Business Trainer, Coach, Division-manager and Director at numerous of profit and non-profit organisations, such as Vergouwen Overduin, Van Dalfsen & Schouten (VDS Training Consultants) and Mulder Performance Consultants. He combines his knowledge of IT and his computer and technical skills with all his thorough knowledge of our business.

  • ‘I’ve come to know Pacelle as a warm, charismatic, inspiring speaker who understands both the art and science of persuasion. She brilliantly captures the lessons about how to persuade and inspire’

    Jon Favreau Former Director of Speechwriting for President Barack Obama
  • ‘Pacelle helps you to discover your inner king and your natural persuasive talents’

    Ben Tiggelaar Leadership expert
  • ‘Outstanding speaker’

    Hans Groen Founder Theatercolleges
  • ‘Astounding speaker’

    Richard Kemper Theatre producer and comedian
  • The diamond of the day’

    Otto Seijler Nutreco
  • ‘Even better than the book'

    Dennis Michels Manager KPN Wholesale
  • 'Top. Like being taken through a transition'

    Joline Vriens Business Consultant VisitBrabant Conventions
  • ‘The most sought-after coach’

    Robert Cialdini Influence expert
  • Secret revealed

    We’ve all been seating on the secret True Persuation all our lives, mostly not knowing were to look for it. Pacelle helps us standing up and make us “look down”. We all got the mighty persuation power in us and she shows us crisp en clear how to the unlease it and than use it to our benifit. Thanks for this books Pacelle, you have done a great job (again) and i’m sure it will help many people, as it did me!! Best regards, Toon

    Toon van Tol, Strategist at Comstratos
  • This book is a goldmine

    I have known Pacelle for years. I've heard her present, and she is superb. She understands the persuasion process deeply. And this book is a goldmine of ideas, hints, tips, that you can use to become more persuasive. I highly recommend it.

    Robert Cialdini Professor of Psychology and Marketing, Arizone State University, Author of Influence

Would you like more information?

Please send an e-mail to: or call us at +31 (0)23 540 24 21

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