International

Charisma is the power to persuade others. In order to be persuaded, three things need to happen in the brain: The prefrontal cortex has to recognize the message or person as normal or [...]

Charisma seems like some magical gene, that some of us have, that ‘je-ne sais-quoi’… Barack Obama stated: Charisma is not a trick.

The European Speechwriter Network had its 16th conference at King's College in Cambridge from 11 - 13 April 2018. The speakers included Jessica Cunniffe, Anders Thor, Kelly Agathos, Jan [...]