Charisma is the power to persuade others. In order to be persuaded, three things need to happen in the brain:
The prefrontal cortex has to recognize the message or person as normal or [...]
The European Speechwriter Network had its 16th conference at King's College in Cambridge from 11 - 13 April 2018. The speakers included Jessica Cunniffe, Anders Thor, Kelly Agathos, Jan [...]